Giving Back on Giving Tuesday 2020
3 Ways Donors Can Give Back to Small Charities on Giving Tuesday
Small charities and organisations are the lifeblood of our communities. They’re often unknown, unsung, and ultimately too busy getting on with the job in hand to seek the recognition they so deserve.
This unprecedented year’s emergency appeals have seen soaring figures being donated across the nation – a tremendous sum of generosity – and people struggling with the effects from the pandemic have been able to receive help when it’s been needed.
Despite this, smaller charities will face a cliff edge next spring. The Government’s funding agreement means all funds must be spent before 31st March 2021, and with limited capacity for fundraising and core costs not being met, the doors could shut forever on local charities across the UK.
But this year, Giving Tuesday offers an occasion for communities to ‘Give Back’. It is an opportunity to support those who have spent the pandemic caring for the ill, filling up food banks, visiting the lonely, sheltering homeless people, protecting the vulnerable, and helping with many other vital causes.
So, what can donors do on this day of giving to create a meaningful impact in our communities?
Approach your local community foundation for information
UKCF has a network of community foundations which are the glue between donors and small hyper-local charities across the UK.
Community foundations work hard to get funds into these overshadowed areas of the sector. They have the knowledge, expertise, and connections that take the strain off people who want to give something back, whether that’s in their own community or for a certain type of cause. For example, many community foundations have launched Winter Appeals, in which money from donors will directly reach beneficiaries having to choose between heating and eating this winter.
Donors can contribute towards a personal cause or allow the community foundation to place the funds where it is needed the most. With nearly 12,000 emergency grants having already been made throughout the pandemic to local charities by UK Community Foundations, you can be sure you’re giving to the organisations best placed to make the biggest difference where you are.
Businesses can get onboard with local causes
Businesses and corporate organisations can play a key role in shining the spotlight on local projects.
Many employees have been balancing working from home, childcare, worrying commutes on public transport, and their safety at work. They will have undoubtedly come across a charity in their area who might be delivering essentials, knocking on doors of the elderly, or even providing zoom workshops for their friends and relatives.
Giving Tuesday gives employees the chance to nominate their local charity for collective donations, to create a fundraiser for, or to spend the day volunteering for. Covid-19 restrictions have anchored many small organisations and volunteers have been essential in getting help to where it’s needed.
Whatever you give will mean the world to many
Many people are facing strains they could never have predicted before the Coronavirus pandemic hit. This makes for a monumental challenge for donors and philanthropists to know where to start, in order to ‘Give Back’ to the local organisations we value so much.
Throughout our network of community foundations – who distribute funds to charities and projects embedded in our communities – donations make a world of difference.
Giving unrestricted donations – trusting charities to spend your money where it is needed – will allow the smaller charities to cover core costs of necessary equipment, travel, and staffing which will help carry them through to next year. This lifeline will mean the difference between survival and closure.
Despite the progress of vaccination trials this winter, the work of local charities will be essential long after Covid-19 leaves us.